AI Lead Qualification

    Your leads go cold
    in under 5 minutes.

    AI lead qualification automatically calls back inbound leads, asks your qualification questions, scores them hot or cold, and routes them to your reps — all before a human touches the phone.

    Personalized demo · 30-minute session · No commitment

    The Real Problem

    Leads contacted after
    5 minutes
    convert 10× less.

    Source: MIT / InsideSales.com, Lead Response Management Study

    Your rep calls back 2 hours later.

    They're in demos. They're on other calls. The lead submitted a form, then moved on. By the time your team touches it, they've already talked to three competitors.

    30% of your pipeline is people who will never buy.

    Wrong budget. Wrong company size. Wrong timeline. Your closers spend Tuesday qualifying people who should have been disqualified Monday morning.

    Wave Runner calls them in under 30 seconds.

    Asks your questions. Scores the lead. Routes the hot ones. Your rep gets a notification — not a lead dump.

    How It Works

    Call comes in. Lead is qualified.
    Rep gets notified. Under 60 seconds.

    01
    < 1 sec

    Call comes in

    Answered in under one second.

    02
    ~45 sec

    Your questions, your voice

    Budget, timeline, company size — in natural conversation.

    03
    Real-time

    Lead scored instantly

    Hot, warm, or cold — before the call ends.

    04
    Automatic

    Right person notified

    Hot leads to your closer. Cold leads to nurture.

    Total time: under 60 secondsfrom first ring to qualified lead in your CRM
    What Customers See

    $8,500

    recovered per month, on average

    Based on agencies recovering 12–18 leads/month that previously went cold. At an average deal value of $500–$700, that's the conservative estimate.

    391%

    Higher conversion rate when leads are contacted in under 1 minute

    InsideSales.com

    85%

    Reduction in unqualified leads reaching your reps

    Faster lead response vs. average inside sales team

    24/7

    Coverage — including nights, weekends, and holidays

    "We were calling leads back 3–4 hours after they came in. Half already went with someone else. Wave Runner qualifies them in 60 seconds. Our close rate went up 40% in the first month."

    Jason K.

    VP Sales · Atlanta, GA

    40%

    close rate increase

    60s

    to qualify

    30

    days to results

    What You Get

    Built for sales teams that can't afford
    to waste rep time

    Qualifies in your voice, with your criteria

    You define the questions and scoring logic — BANT, MEDDIC, or custom. The AI runs your playbook on every call, not a generic script.

    Hot/warm/cold scoring

    Every lead gets a score before it reaches a rep. No more gut-feel prioritization.

    Instant routing to the right rep

    Route by score, territory, product line, or any rule you set. Hot leads never sit in a queue.

    Full transcript to CRM, automatically

    Score, transcript, contact info — synced to HubSpot or GoHighLevel the moment the call ends.

    Pipeline visibility you've never had

    See every lead's qualification status, score, and conversation history in one place. No more chasing reps for updates.

    Every lead that waits more than 5 minutes
    is already comparing you to someone else.

    See a live demo of Wave Runner qualifying leads for your specific use case.

    Personalized demo · 30-minute session · No commitment

    Industries

    Works for any team
    where every lead counts

    Every vertical qualifies differently. Wave Runner runs your criteria, not a generic script.

    B2B Services

    ICP matching, account-level routing, and multi-touch attribution so only qualified prospects reach your closers.

    3× pipeline quality
    Financial Services

    Qualification for loan applications, investment inquiries, and advisory leads — no sensitive data captured unless you configure it.

    Compliant by design
    Insurance

    Policy assessment and risk scoring on every inbound call. Route by product type, coverage need, and urgency in real time.

    Route by coverage type
    Technology & SaaS

    Qualify trial signups, demo requests, and self-serve leads. Decision-makers identified before a rep picks up the phone.

    Demo-ready leads only
    Professional Services

    Scope, budget, and urgency confirmed before a consultant ever picks up the phone.

    Budget-qualified before contact
    Lead Gen Agencies

    Deliver pre-qualified leads with call recordings and scores attached. Higher-quality output means higher retainers.

    Charge 40% more per lead
    Seamless Integrations

    Works with your entire stack

    Your clients already use these tools. Connect them in one click — no middleware, no API keys, no developer needed.

    HighLevel

    HighLevel

    HubSpot

    Slack

    Slack

    Gmail

    OpenAI

    Twilio

    HighLevel
    Slack
    HighLevel
    Slack
    FAQ

    Questions about AI lead qualification

    Your next hot lead is calling right now.

    Wave Runner picks up, qualifies, and routes them — while you're on another call, in a meeting, or asleep.

    Also need appointment booking? See our AI receptionist.

    Personalized demo · 30-minute session · No commitment