Managed IT is invisible
by design.
That's the problem.
Wave Runner is a white-label voice AI platform that gives MSPs a managed service their clients see every day — calls answered, appointments booked, leads captured. Under your brand. The first service you've deployed that makes clients call you to say thank you.
Custom deployment plan · No commitment
What's happening to MSP client relationships right now
Clients don't churn because the IT failed.
They churn because they stopped seeing the value.
12%
average annual MSP client churn — not because the IT work was bad, but because managed IT became invisible and clients stopped feeling the value
58%
of SMBs now use generative AI — and they expect their MSP to lead them on what comes next. Most are figuring it out without one.
61%
of MSPs can't confidently offer AI services today. The ones who can are becoming the technology advisor — not just the IT vendor.
The invoice comes.
The client wonders
what they paid for.
Managed IT works best when nothing happens. That's also why clients leave — not because something broke, but because nothing was visible. Voice AI is the first managed service that shows up in the client's business every single day.
The best MSP work is the work clients never see
Patch ran at 2am. Backup completed. Firewall blocked 47 threats. Your client's Monday morning was fine — and they have no idea why. That's excellent IT. It's also why they'll question the invoice at renewal. Voice AI fixes that. Call logs, booked appointments, leads captured on Saturday. Visible proof, every week.
Their phone problem has nothing to do with IT — and everything to do with you
Missed calls after 5pm. Leads going to voicemail. Nobody answering on weekends. These aren't IT problems — but your clients bring them up at every QBR. Now you can solve them. You deploy the AI, brand it as your service, and become the person who fixed the thing they couldn't stop talking about.
Microsoft and Google are already in your clients' inboxes offering AI
Copilot. Gemini. Every SaaS vendor your clients use is pitching them AI right now. If you're not the one showing them what works, one of those vendors becomes their technology advisor. That's the relationship you built. It shouldn't go to a sales email from Redmond.
The QBR conversation changes completely
Before: "Everything's running fine, any questions?" After: "Here are the 47 calls your AI handled last month, 12 appointments booked, 3 after-hours emergencies captured." One slide. That's the difference between renewing on price and renewing because they can't imagine replacing you.
From first conversation
to live deployment.
MSP deployments aren't one-size-fits-all. We map your client book, scope the deployment, and build a pricing proposal around your specific operation before anything goes live.
Discovery call
We map your client book, call volume, and use cases. You leave with a deployment plan built around your specific operation — not a generic sales deck.
30 minutes
Pilot deployment
We go live with 1–2 of your existing clients in the first week. Your team sees the product working in your environment before any contract is signed.
Week one
Custom pricing proposal
Pricing is based on your client count, volume, and how you want to package the service. One conversation — not a pricing page with tiers that don't fit your scale.
Tailored to you
Ready to map your deployment?
30 minutes. We'll scope your client base, walk through a live demo, and send you a custom proposal.
Your clients get 24/7 AI coverage.
They see your brand. Not ours.
Your client's phone rings at 11pm.
The AI answers in under a second.
You never know it happened.
Configure it once per client. From that point, every inbound call to their business is handled around the clock — under your brand. Their customers get answered. Their leads get captured. Their appointments get booked. You get a new line item on their invoice.
24/7 inbound call handling
Every call answered, every hour. No voicemail. No missed opportunities after business hours.
RAG knowledge base per client
Answers from their exact documents. Not generic responses — the AI knows their business.
Call transcripts, recordings, analytics
Every conversation logged and searchable. Ready for your monthly client reports.
Live call transfer with briefing
When a human is needed, the AI hands off cleanly with context so the rep isn't starting cold.
Custom domain and branding
Your logo, your product name. Wave Runner never appears in the client-facing experience.
Multilanguage support
Deploy agents that speak your clients' customers' language. No additional configuration.
From signup to first client live in under a week.
Connect your brand
Logo, custom domain. Your clients see your product. Wave Runner never appears.
Configure each client
Separate workspace per client. Phone number, AI script, FAQs, call routing.
Go live
Forward their number or provision a new one. The AI answers immediately.
Bill as your service
New line item on their monthly invoice. You own the billing relationship.
Connect your brand
Logo and custom domain. 5 minutes.
Configure each client
Separate workspace, phone number, AI config per client.
Go live
Forward their number. AI answers immediately.
Bill as your service
Managed AI service. New line item on their invoice.
Every SMB client you have
has a phone problem.
Your SMB clients are in industries where missed calls cost real money. That's the conversation you can have with them next week.
HVAC, plumbing, roofing. 62% of service calls come after hours when no one answers. AI captures every one.
Intake, appointment booking, insurance questions. Front desk load drops immediately.
24/7 intake and consultation scheduling. Firms pay $2,000–$5,000/mo for human answering services. Your AI is more capable.
Buyer and seller inquiry capture, showing scheduling, qualification by timeline and budget. First to answer wins the client.
Order questions, hours, location calls. AI handles everything routine so staff focus on the customer in front of them.
Built for operators
running at scale.
MSP deployments run on our Enterprise Plan — a dedicated tier with hands-on support, custom onboarding, and direct access to the team. Not a self-serve account. Not a help desk ticket. A deployment partner who's invested in your client outcomes.
Dedicated success manager
One person assigned to your account who knows your client base, your SLAs, and your deployment history. Available for escalations and quarterly business reviews.
Private Slack channel
Direct line to the Wave Runner team — not a support queue. Deployment questions, urgent issues, and configuration requests get answered in hours.
Custom onboarding and SLA support
We scope the deployment with you, run the pilot alongside your team, and build the service structure around how your MSP operates — not a generic onboarding checklist.
Questions about voice AI for MSPs
Stop being invisible.
Become the MSP they can't replace.
Talk to our enterprise team. We'll scope your client base, map which accounts to deploy on first, and send you a custom proposal built around your operation.
Also explore AI Receptionist and Lead Qualification — the two use cases MSP clients deploy most.
Custom deployment plan · No commitment