You already have their numbers.
Give them a reason to never leave.
Wave Runner is a white-label voice AI platform that runs on top of your existing infrastructure — BroadWorks, FreeSWITCH, NetSapiens, or PortaSwitch — and lets you offer AI receptionists and call automation as a managed service under your brand.
Custom deployment plan · No commitment
What's happening to every VoIP provider's book of business right now
Voice is commoditized.
The providers growing are selling what runs on top of it.
$15
average ARPU per VoIP customer per month — falling at 4.7% per year. Competing on SIP price is a race with no finish line.
80M+
Microsoft Teams Phone seats. Enterprise calling is already in the M365 bill. The customers you can win and keep are SMBs — and they need AI, not just a dial tone.
~46%
annual VoIP customer churn — roughly 5% per month. Customers aren't leaving because they're unhappy. They're leaving for providers offering more than a phone number.
Microsoft bundled calling into M365.
Zoom added Phone.
RingCentral spent $300M on AI.
You're still selling SIP trunks.
The Big 4 hold 53% of UCaaS market share. The remaining 47% is being competed for on price. The only exit from that race is a service that doesn't commoditize — and your infrastructure is already positioned to deliver it.
Your infrastructure is exactly what voice AI needs. Nobody helped you use it.
You already have the customer relationships, the DIDs, the trunks, and the billing. Every other AI vendor has to build or rent the infrastructure you already own. Wave Runner is the layer that turns it into an AI managed service — without changing what you've built.
The PSTN shutdown is a forced migration — and a window
Every legacy PSTN customer has to move. Providers who bundle AI with migration capture premium, sticky accounts. The ones who offer a plain SIP replacement compete on price and lose to the carrier with the lowest termination rate. You can be the one that shows up with more than a trunk.
You've evaluated Retell and Vapi. You know they're infrastructure, not a product.
To offer AI as a resellable service you'd need to build the white-label portal, multi-tenant workspace management, and billing integration on top — 6 to 12 months of engineering your team doesn't have. That's why it hasn't shipped yet. Wave Runner is that layer, already built.
AI voice services run at 70–90% reseller margin. SIP runs at 30–50%.
The same customer. A completely different revenue profile. AI calls cost $0.40 vs. $7–$12 for a human agent — that's the margin your customers are paying to solve. You can capture that value or watch a CCaaS provider capture it for you.
The economics your
finance team will recognize.
VoIP providers live in ARPU, churn, and margin per customer. Here's how adding AI changes those numbers — without changing your infrastructure.
| Metric | Voice / SIP only | With AI managed service |
|---|---|---|
| ARPU per SMB customer | $15/mo average | Your pricing — AI tier on top of voice |
| Reseller margin | 30–50% on SIP/minutes | 70–90% on AI managed service |
| Cost per AI call | N/A — customer uses human agents | $0.40 vs. $7–$12 human agent (your customer's savings) |
| Churn trigger | Found a provider with AI features | Resolved — you're the provider with AI |
| PSTN migration stickiness | Plain SIP — price-competitive only | AI bundled — premium, sticky account |
| Competitive differentiation | Termination rate and uptime SLA | AI receptionist, call automation, analytics |
Your customer's phone rings at 11pm.
The AI answers in under a second.
It books the appointment. It handles the FAQ. It qualifies the lead and routes the complex call to whoever needs to take it. Your customer never changed providers. They just got a service they couldn't get anywhere else on their existing number.
That's the managed AI service your customers will pay for — and that competitors on SIP price alone can't offer. You brand it. You bill for it. Wave Runner runs it.
Inbound AI on existing DIDs
Connects via SIP to your existing infrastructure — FreeSWITCH, BroadWorks, PortaSwitch, or Asterisk. No changes to your switching layer, your dial plan, or your PortaBilling setup. The AI answers on your customers' current numbers from day one.
After-hours and overflow coverage
24/7 first-response with no staffing cost. Every missed call after 5pm, every overflow call during peak hours — captured, handled, and logged automatically.
RAG knowledge base per customer
Each customer's AI is trained on their business — offers, FAQs, pricing, call scripts. Answers from their exact information, not generic responses that lose the caller.
Live transfer with briefing summary
When a call needs a human, the AI hands off cleanly and passes a summary to whoever picks up. Your customer's team picks up informed, not cold.
Full call logs and transcripts
Every AI call is recorded, transcribed, and timestamped. SLA reporting, QA, and customer-facing analytics — all fed automatically into your reporting layer.
White-labeled under your brand
Custom domain, your logo, your product name. The AI portal is yours. Your customers see your product — Wave Runner never appears in the client-facing experience.
From first login to first customer deployment in under a week
Connect your brand
Set your logo and custom domain. Your customers see your product — Wave Runner never appears in the client-facing experience.
Configure each customer
Separate workspace per customer. Their existing DID or a new number, AI knowledge base, call routing rules, and escalation paths. All no-code.
Go live on existing numbers
No porting required. Forward calls or connect via SIP. The AI answers immediately on their current number. Full call logs from minute one.
Add to existing invoice
New AI service tier on your current billing. Monthly managed service fee plus usage. Your customers see it as your product — not a third-party add-on.
Connect your brand
Logo and custom domain. 5 minutes.
Configure each customer
Separate workspace, DID, AI config per customer.
Go live on existing numbers
No porting. AI answers on their current number.
Add to existing invoice
New AI service tier. You set the price.
Built for providers
running at scale.
VoIP provider deployments run on our Enterprise Plan — a dedicated tier with hands-on support, custom integration scoping, and direct access to the team. Not a self-serve account. Not a help desk ticket. A deployment partner who understands telecom infrastructure and is invested in your customer outcomes.
Dedicated success manager
One person assigned to your account who understands VoIP infrastructure and your customer base. On every deployment call and available for escalations.
Private Slack channel
Direct line to the Wave Runner team. Integration questions, urgent customer issues, and configuration requests answered in hours — not routed through a help desk.
Custom integration and onboarding
We scope the integration with your infrastructure team, deploy on your first customer accounts together, and build the service packaging around how your business operates.
From first conversation
to live deployment.
VoIP provider deployments run at a different scale than self-serve. We scope your customer base, integrate with your existing infrastructure, and build a pricing proposal around your operation before anything goes live.
Discovery call
We map your customer base, infrastructure setup, and which SMB accounts to deploy AI on first. You leave with a deployment plan built around your existing stack — not a generic sales deck.
30 minutes
Integration scoping
We connect Wave Runner to your existing voice infrastructure — SIP trunks, hosted PBX, or UCaaS platform. No rip-and-replace. The AI layer runs on top of what you've already built.
Compatible with FreeSWITCH · BroadWorks · NetSapiens · PortaSwitch
No engineering required
Custom pricing proposal
Pricing is scoped to your customer count, minutes of use, and how you want to package the AI service tier. One conversation — not a pricing page built for someone else's infrastructure.
Tailored to your operation
Ready to scope your deployment?
30 minutes. We'll map your customer base, walk through a live demo, and send you a custom proposal.
Questions VoIP execs
actually ask.
You already have everything you need.
Add the AI layer.
Talk to our enterprise team. We'll scope your customer base, walk through a live integration demo, and send you a custom proposal built around your infrastructure.
Also explore AI Receptionist and Lead Qualification — the two use cases VoIP customers deploy first.
Custom deployment plan · No commitment